CHEERIOS
There’s a beehive in the billboard.
Yes, on purpose.
THE LIVING
BILLBOARD
To show that Honey Nut Cheerios are made with real honey, we turned a Honey Nut Cheerios billboard in Florida into a working beehive.
One Beekeeper and 500,000 bees helped make honey, and that honey helped make a message.
And, with the local honey from the billboard we made local-edition boxes of Honey Nut Cheerios for the people of Florida.
FINAL PRODUCT
