PRUDENTIAL

The best time to start saving for retirement is now.

BETA BABY
BONUS

The average American could outlive their retirement savings by 10 years. And the only way to prepare for retirement is by starting to save as early as possible. So Prudential helped an entire generation of Americans start saving the literal day they were born.

We launched The Beta Baby Bonus with a media sponsorship during the Rose Bowl on New Year’s day: The first day of the Generation Beta.

OUR RESEARCH STUDY.
OUR WHITE PAPER.
OUR GENERATION.

A comprehensive research study that interviewed scientists, academics, technologist and economists, discovered the expert predictions on what kind of future Generation Beta would face. The white paper was distributed to financial professionals and press in advance of the Beta Baby Bonus.

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